B&B HOTELS Academy

Learn more. Achieve more.
With the B&B HOTELS Academy, we’re opening up new opportunities for sustainable learning and personal development. We’re constantly expanding our offerings to provide you with the best possible support on your individual journey. Together, we’re creating a learning culture that’s practical, flexible, and focused on collaboration.

You can improve these skills at our Academy

01
Sales & Revenue Management

You will develop the ability to strategically leverage digital sales channels, revenue strategies, and local sales initiatives to increase capacity utilization and revenue.

02
Operational Expertise & Quality

You excel at meeting all hotel standards—from seamless front-office operations and efficient housekeeping to F&B concepts that align with the brand.

03
Leadership Skills and Entrepreneurial Action

You'll learn how to strategically manage your hotel using the B&B HOTELS management model, effectively motivate your team, and serve as a compelling brand ambassador.

04
Financial Management

We’ll help you master the analysis of your KPIs, cost optimization, and the use of our financial tools to ensure the long-term profitability of your business.

05
Digital Literacy & Security

You will learn how to use all of our IT systems safely and create a risk-aware, compliant hotel environment for guests and employees.

06
Brand Experience & Hospitality

You'll learn how to bring our brand identity to life at every touchpoint and create an emotional guest experience that leaves a lasting impression.

The 4 Key Areas of Focus at the B&B HOTELS Academy

Leadership & Entrepreneurship

Leadership and Entrepreneurship in the World of B&B HOTELS

Operational Excellence & Processes

Strong standards as the foundation for sustainable growth and success

Hospitality & Service Quality

Greater satisfaction through genuine hospitality, diversity, and active inclusion

Networking & Best Practices

Peer Learning and Mentoring for Shared Growth

Here's what your journey through the Academy will look like

01
Your Onboarding

We’ll guide you through an intensive learning journey covering all operational processes during your first few weeks as a hotelier.

02
Your Specialization
Advanced Tools

Expand your knowledge in the areas of leadership, finance, and digital tools.

03
Your Network
Nonstop Updates

Take advantage of direct interaction with experienced hoteliers from the B&B HOTELS community.

“The B&B HOTELS Academy is much more than just a training program on standards, processes, and systems. We view learning as a catalyst for inspiration, growth, and connection. It’s not just about absorbing knowledge, but about putting it into practice and fostering social responsibility.”

Yolanda Ferri-Vicente
Head of Academy, Learning & Development
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